In collaboration with Graphic Designer Aliss Curtis, we worked together to create the identity for an up-and-coming healthy alternative energy drink. From the logo to the packaging, we worked closely on each aspect of the brief.
Lafa is different to other energy drinks as the source of its caffeine comes from Guarana, and it prides itself on being made from only natural ingredients. The brief required us to reflect this, so we used organic shapes and hand lettering throughout the design to give a rustic and natural aesthetic. We wanted to keep it simple and innocent, but also contemporary in order to attract the younger population.

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