V12 Outdoor is an independent retailer in the heart of Eryri, providing the highest quality climbing gear, equipment and knowledge. I initially worked on the redesign their logo, with the aim to make it clean, current and easy to use across a variety of platforms. I kept the overall design simple and polished so it could be applied to everything from invoices and receipts to t-shirts and wider promotional content. Since the completion of the logo, I have worked on a variety of projects with the V12 team, including murals, t-shirt designs and advertisement material.
